508 E State St, Rockford, IL 61104

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our team

kate

owner | hair | skin | wax | reiki
what to expect
A down-to-earth, real-talk approach to educating and satisfying guests, combined with meticulous attention to detail results in daring, yet wearable styles suited to lifestyle, hair type and bone structure
wheelhouse
Working with natural texture, dry cutting, clean razor cuts & precision bobs. Highly skilled in color formulation and utilizing a number of color placement options to further enhance haircuts. Using the straight edge razor & dry cutting to enhance or limit natural texture
pronouns
She/Her
star sign
Libra
formal training
Aveda Beauty Institute - 2004
Reiki II Certification - 2019
Jin Shin Do Accupressure 2022
20+ years of advanced training all over the world
other stuff I do
owner responsibilities - all the lowkey background stuff like managing dreams and organizing outside classes as well as workshops within the salon to assist the team in continual advancement
not just hair
expert in the art of eyebrow shaping, hair removal, makeup and decadent spa services
favorite products
Aveda Pore Refiner, Shampowder Dry Shampoo,
and Texture Tonic with YS Park Diffuser
style icons
Queen Bey, Amelia Meath from Sylvan Esso
wellness activity
meditation, yoga, jogging with my dog, swimming, gardening
….and baths with NO PHONE
favorite TV shows
Severance, Ghosts, unXplained, Star Trek, The Crown, Call the Midwife
dogs or cats?
dogs, dog, dogs

ali

creative director | hair | skin| reiki
what to expect
Loves listening & truly finding out who you are, to find what you’re looking for in a style that resonates personally. Easy to talk to, but don’t feel the pressure! Feel free to cozy up with a book or just sit back and relax! We understand if you appreciate the silence
wheelhouse
From lived in cut & color, working with the natural texture, to bright & BOLD fashion colors & cuts…and everything in between…I loves it all! Enjoys the way hair color & haircutting work side-by-side, both complimenting and balancing one another. Love breaking the barrier..if you’re telling yourself you can’t have bangs, you could be mistaken. Come see me!
pronouns
She/Her
star sign
Aries
favorite tools
Straight Edge Razor! this tool is great for techniques that carve out both bulk and length, often enhancing natural texture *heart eyes*
curling wand is fave for effortless styling!
formal training
Graduated Tricoci University in 2014
Attends classes regularly throughout the year around the country
assists with training program/stylist apprenticeship. Always keeping up with the latest trends and styles
other stuff I do
Organizes photoshoots, leads social media team and other creative opportunities. Certified in Reiki II to provide greater meaning and healing, along with acupressure. Adding these onto a facial experience is KEY.
more skills!
certified in Reiki II to provide greater meaning and healing, along with acupressure. Adding these onto a facial experience is KEY.
favorite products
Aveda Pore Refiner, Shampowder Dry Shampoo,
and Texture Tonic with YS Park Diffuser
style icons
anyone who’s not afraid to be themselves, really!
Dolly Parton, Farrah Faucet, Cher
wellness activity
yoga
favorite TV shows
any trashy reality show
dogs or cats?
dogs

Victor

hair | wax | skin
what to expect
Easy conversation, bright energy, intentional work, and elevated results. A personalized experience designed to make you feel like your best self, with attention to detail from start to finish and results that evolve effortlessly with your lifestyle.
wheelhouse
Lived-in and vivid color, seamless sun-kissed blonding, and haircuts that grow out effortlessly. I love creating looks that make you feel beautiful. I enjoy curating a personalized experience thoughtfully tailored to you, so you leave feeling confident, refreshed, and elevated
pronouns
He/HIm
star sign
Taurus
formal training
First Class Cosmetology, Beloit, WI
favorite tools
Hot tools 1.5” curling iron, foiling comb, red light wand
other stuff I do
Facials, waxing, makeup, lash lifts + tints
favorite products
Speed of Light blow dry accelerator, Miraculous Oil, Wonderskin all day lip stain
style icons
The Kardashian/Jenners, Harry styles, Tyler the Creator, Big Ang
wellness activity
Dancing, laughing, working out
favorite TV shows
American Horror Story, That 70’s Show, reality shows
dogs or cats?
Both!

stevie

hair
what to expect
Lucette's biggest hype-woman will see you for who you really WANT to be, and deliver on that goal. Straight-forward, consistent results on realistic terms - Stevie's prowess comes to her after two decades working high-end salons in Chicago
wheelhouse
I love the experience from beginning to end. My favorite looks to create are natural enhanced looks. A favorite part of my job is connecting with people while I do their hair. There is nothing more gratifying to me than creating a color that looks like it could grow out of the clients head naturally!
pronouns
She/Her
star sign
Scorpio
favorite tools
1 1/2 inch Hot Tools curling iron, Dyson blow dryer - I love a doing solid round brush blowout
formal training
Graduated from Aveda Style Institute in April 2004. Attends continuing education classes to stay up to date and passionate about hairdressing 
favorite products
Aveda Phomolient 
style icons
Carrie Bradshaw 
wellness activity
running, weights, fishing with Meg 
favorite TV shows
The Sopranos & The Wire 
dogs or cats?
cats

Jordyn

reception
favorites
coming soon!
astrological sign
pronouns
favorite products
 
style icons
other stuff I do
wellness activity
favorite TV shows
dogs or cats?

Rob

reception
favorites
coming soon!
astrological sign
pronouns
favorite products
 
style icons
other stuff I do
wellness activity
favorite TV shows
dogs or cats?

marsha

Inventory Oversight
favorites
My favorite part of my job is the people!
I love connecting with our guests!
favorite products
the entire Aveda Botanical Repair line 
wellness activity
praying, reading, walking, especially with electronics off
favorite TV shows
I don't have one actually! BUT I am a huge St. Louis Cardinals baseball fan! I would love to visit every Major League ballpark 
dogs or cats?
dogs!